Roi and Strategy

Content marketing all about making connections and knowing your audiences members. Create ROI (Return on investments) is not only about putting ads for your service and products. To understand your content strategy all together , you need to understand the journey your future buyer takes to get intertest in your business. It is also to read your results that can help you improve your content. Here are the steps that can you put all your content together.

Buyer’s Journey

• Stage 1: Awareness

A large amount of your audience may be in the awareness stage of their buyer journey when you start attracting them. Your goal at this point is to help their pains/problems by creating content they can easily discover and consume. The buyer is looking for top-level educational content to help them direct solution Some content to use is blog post, email newsletter, educational webinar, slideshow, and many more things.

• Stage 2: Evaluation

When you reach this stage this means you have caught their attention. They know their problem has to be solve and they are trying to find the best solution. The need for future purchase cross their mind as they evaluate their options. You want to show why your solutions are the best for them. You start building a relationship between the audience and your brand. Some examples to show your solutions are the best fit are case study, free sample, demo video, and frequently asked questions page.

• Stage 3: Purchase

Your buyer is very happy about to make that purchase but, it still going to take a convincing to for the buyer to make that final purchase. Know that buyer still has a lot of options and still may not chose your brand. Creating your reletionship with the buyer, you can influence the decision of your buyer. You want to provide a great user experience and and good customer support to close the deal. Examples of this can be a free trial, coupon, live demo, and pricing price.

ROI

ROI is a strategy to help measure your results. This is a good way to see of your content is working or not. You should know what you wan to get from your content and measuring the know if you are successful or not. The goal of ROI is the benefits you will get return from your investment.

• Reach is a measure to how many people your brand and content are getting to. Think reach simple number of your social media presence can be exposed to. This is matters because reach is measure in the awareness stage. A strong reach show a strong brand awareness. You can track reach through all your social media platforms.
• Engagement informs how many people are interacting with your content. This matters because if your reach is working but, no engagement is happening. if no one is interacting with your content than what is the point? You can measure your engagement by each social media platform you are running ads should show the engagement rates. If your engagement rate is below average then change it or get rid of it.
• Click-Through-Rate tracks how many people click your ad or content ,usually to be directed your page where there is more content. This mattes because if people are clicking on your page they are intertester in your brand
• Conversions are specific to your business, a conversation is different to everyone business. Some examples would be someone subscribe to a newsletter, a direct purchase from a website, or register for a local event.