Angela's Blog

Content strategy is how you plan to grow and engage your audience on your social media platforms. It is important have a content strategy in today’s world, everyone is on social media. They want to able a relationship with you and your brand. Content marketing is a way to content with your audience and get future buyers to your brand without pushing your products on them. Are you struggling with social media engagement? Need help engaging with your audience? Here are some tips that may be able to help you with your content strategy

Table of contents

1. Why is a Content Strategy Important?
2. How do you Find Content and Create a Content Process?
3. How does a Business use Buyer Persona and the Buying Process in their Content Process
4. Why Measuring is Important?

Why is a Content Strategy Important?

Most business is done online now because most people shop online now. Having a following on social media is important to for the business to grow. Having a good content strategy is important to help with growing your following. Also having a good content strategy allows you to create trust and build a reletionship with your audience Using and create a content calendar is a great first place to start. The content calendar is a good way to keep on track.

How do you Find Content and Create a Content Process?

The first step when starting a content strategy is to define your content marketing goals and research. To find the audience you want to attract , you want to see what your target audience likes, what questions they want answers or what they would like to see.

How does a Business use Buyer Persona and the Buying Process in their Content Strategy?

When creating a buyer persona, you want to identify the wants, needs, and aspirations. The potential journey the buyer will take to give them a conversations is super important to help a business and tailor ideas to ideal audiences members.

1. Research the future buyer
2. Identify the questions or problems future buyers may have
3. Build a template for the information on future buyer you have collect it.
4. Create content based off the wants and needs. Monitor the results and make changes if needed

After you have identify your audience, you can make content that will brig them to your site. You can use popular media and writing content that goes along with your target audience to bring more followers. It is important to understand what stage in the buying process you audience members will be when they come across your content.

Why Measuring is Important?

Once you have put out content that you have work really hard on, you will need to measure the results of it. Looking on that different measure you get on all the different social media sites like reach, engagements, click through rates, and conversions will tell you if your content was successful in reaching your audience. Using the results you can adjust your content. The main hope is for Return Investments (ROI) whether they make a purchase or sign up for email.

With these tips, you can have a successful content strategy for your business or social media page. Don’t forget if something is not working, you can try again and adjust!

Content marketing all about making connections and knowing your audiences members. Create ROI (Return on investments) is not only about putting ads for your service and products. To understand your content strategy all together , you need to understand the journey your future buyer takes to get intertest in your business. It is also to read your results that can help you improve your content. Here are the steps that can you put all your content together.

Buyer’s Journey

• Stage 1: Awareness

A large amount of your audience may be in the awareness stage of their buyer journey when you start attracting them. Your goal at this point is to help their pains/problems by creating content they can easily discover and consume. The buyer is looking for top-level educational content to help them direct solution Some content to use is blog post, email newsletter, educational webinar, slideshow, and many more things.

• Stage 2: Evaluation

When you reach this stage this means you have caught their attention. They know their problem has to be solve and they are trying to find the best solution. The need for future purchase cross their mind as they evaluate their options. You want to show why your solutions are the best for them. You start building a relationship between the audience and your brand. Some examples to show your solutions are the best fit are case study, free sample, demo video, and frequently asked questions page.

• Stage 3: Purchase

Your buyer is very happy about to make that purchase but, it still going to take a convincing to for the buyer to make that final purchase. Know that buyer still has a lot of options and still may not chose your brand. Creating your reletionship with the buyer, you can influence the decision of your buyer. You want to provide a great user experience and and good customer support to close the deal. Examples of this can be a free trial, coupon, live demo, and pricing price.

ROI

ROI is a strategy to help measure your results. This is a good way to see of your content is working or not. You should know what you wan to get from your content and measuring the know if you are successful or not. The goal of ROI is the benefits you will get return from your investment.

• Reach is a measure to how many people your brand and content are getting to. Think reach simple number of your social media presence can be exposed to. This is matters because reach is measure in the awareness stage. A strong reach show a strong brand awareness. You can track reach through all your social media platforms.
• Engagement informs how many people are interacting with your content. This matters because if your reach is working but, no engagement is happening. if no one is interacting with your content than what is the point? You can measure your engagement by each social media platform you are running ads should show the engagement rates. If your engagement rate is below average then change it or get rid of it.
• Click-Through-Rate tracks how many people click your ad or content ,usually to be directed your page where there is more content. This mattes because if people are clicking on your page they are intertester in your brand
• Conversions are specific to your business, a conversation is different to everyone business. Some examples would be someone subscribe to a newsletter, a direct purchase from a website, or register for a local event.

We have use social media, it is one of the most popular ways to connect with people. Social media is also a popular way to start or promote your business. To be successful with your content on social media, you need be able to measure it. Here are 5 popular ways to measure content

Table of contents:

1. Follower Count
2. Share and Likes
3. Comments
4. Traffic
5. Conversions

Follower Count

Seeing how many follower you have is important because you see how many people are enjoying your content. Be top on who is following and who is not following. Let you know if your content is working to gain new followers

Shares and Likes

Measure your shares and likes are important of measuring your content. Sharing your content can help bring in new audience members/ new customers. Looking at how many shares and how many likes you get can show what topics your audience like.

Comments

Comments are accurate measure of engagement. Keep of tracking how the audience is commenting on things, let you know how they feel about topics you are posting. This let you know what topics to keep posting.

Traffic

If you are not getting traffic to your website, there is a nothing happened to your social media. You can measure traffic in 3 ways. The first way is  Users – the total number of unique visitors to your page. The second way is  Pageviews – the total number of times a page on your site has been viewed. The third way is  Unique pageviews – If a single user has viewed your page multiple times, these visits are combined into one pageview to   calculate this metric.

Conversations

You want your audience to talk about the content you are posting. You do not want them just not to read/look at the content your posting. You want them to share and talk about. Having conversation will bring more audience members to your content

After looking at these 5 ways to measure your content. You will be able to measure your content better. This will help make your content successful.

Creating content for your social media platforms can be hard but there ate some things you can do to make your content. Look at what your competitors are doing, see what is working form them and what is not working from them. Another tip look at your audience’s profile, see what they are looking at. It can show you what they like and what they don’t like. Lastly, listen to the feedback you are getting. This helps you with knowing what to post and what your audience wants to see from you.

A second tip to manage the content process is to use a content calendar. This will help you keep organize, You can plan a month ahead of time. Divide tasks among your team this way no one ever gets overwhelmed. Color-code which social media platforms to post on, this way you don’t get confuse on which platform you supposed on which day.

Promote your content, post about your content on your social media platform this way people can see your content. Also use email marketing, people check their emails a lot. Using their email to see this content to them. Use sales team to promote your content, your sales team can be your content to be people who may not be a part of your audience yet.

After all these steps are done, measure your perform of content. See what work for the content you put out there. See what was successful and wasn’t successful. This will help you improve your content as you continue to create it.

Storytelling is all make human connection with your audience. Telling stories will help your prospects make sense of decisions they’re about to make. A story is not just history, a story is why you’re doing what you’re doing and, telling it in a way that appeals to your audience.

To tell a story, you can use the Golden Circle. The golden circle will help you keep your audience and tone in mind and help nail tour branding story. The first part of the golden circle is why. Why are you doing what your doing? The second part of the golden circle is how. How will this help your audience? The third part and last part of the golden circle is what. What are you offering? When you talk about these 3 things, you are commuting with feelings and dealing with human behavior .

There are 3 essential elements of storytelling. The 3 parts are characters, conflict, and resolution. Characters are the connection between you (the storyteller) and your audience. You should always be listening and respond to your audience’s wants and needs. Conflict is the lesson in how the character transform through challenge. If your story dose not have conflict then you are telling a story. The conflict should fit your prospect prosiest, your prospect’s needs, and your prospect buyer journey stage. Last, the resolution should wrap up the story. The resolution should also clearly call your audience to action, it fulfills the purpose behind the story.

Lastly, make sure your story is no too long. Everyone can benefit from cutting down a super long story. Just narrow the story down to the post important parts.

Purpose-driven marketing can be define as what a company does beyond the money they make and, how it can make their customers love better. The term purpose-driven marketing and be use interchangeably with the term cause-reflated marketing. Purpose-driven marketing goes beyond the company charitable giving and supporting the different causes the company may be supporting. One a example of purpose-driven marketing is the brand Patagonia. Patagonia is a brand that effectively use their marketing effort around cause that their customers can connect with deeply. Patagonia’s mission is to save the planet in the current climate crisis that is current happening.

Success in purpose-driven content marketing demands that you exude the right purpose-driven content marketing strategy in authentic, organic ways that brings benefit to everyone may be involved. Also, success purpose-driven content marketing must feel like an integral part of the brand, not a one time thing. An example of this would a company changing their company’s Facebook profile picture to cause-colored ribbon for a month or week. Then changing back to the normal profile picture next month.

Buyer persona is a fictional but, yet realistic portrait of your target customers. Most business use several buyer personas to represent the primary members of their customers base. Creating a different buyer’s persona allows to create customized content strategy that directly engages with your target customers. The goal of buyer persona is to gain insight your primary customer thinks, acts, responds and, behave online. Buyer persona also help you better understand your customer needs and how your good services can help fill these needs.

Developing a buyer persona is not the most simplest thing as know some facts you know about your primary customer. Developing buyer persona requires a careful planning, data planning collection, and analysis. Some things to do when you are getting ready to create a customized buyer persona. First is website and social media analytics, it is important to collect both website and social media and comprehensive analysis. This helps get a better understanding of your ideal customer. Then is customer database. Your customer database can provide you with wealth of information about your customers. Next is market research. Market research is where you don’t want to only consider your current customers persona. When you are building an effective buyer persona, you also want to gather insight on potential customers. Market research can provide this information and help you understand how what your ideal customer looks like. After market research, then there is sale team feedback. No one knows your customers better than your sales. They work with customers everyday. Ask the sales team for feedback to get a better understanding of your target audience is. Lastly, when developing a buyer persona there is customer insight. Get to know your current and potential customer better for by asking for their insight.

Looking at Rachel’s buyer persona. I would say she is mostly on Facebook Pinterest, and LinkedIn. Since Rachel has two kids with one on the way and, she is a stay at a home mom. She may spend her time scroll Pinterest looking at crafts to with the children. She is on Facebook in stay at home mom group and, watching videos to help her organize her home to help her sell it. Lastly, Rachel is on LinkedIn to help her connect with people who may be in the same business and get advice on how to set up on business.

Hello, my name is Angela. I’m currently a college student at Cuyahoga Community college. I am majoring in marketing, I would like to get a career in social media marketing in the future after I finished my degree. Some fun facts about me are I recently just got a dog! His name is Herbie and he is around 3 years old. He loves long walks and cuddling. I became an aunt last march, my nephew will be one in march. I currently work at a learning center which is super fun! In my free time, I enjoy binge watching shows. Some of my favorites shows are Greys anatomy, You, and Gilmore Girls. I also enjoy reading and experimenting with makeup.

Content marketing is relevant, adds value and consistent. Content marketing has goals and elements. With content marketing, you are not really selling products or services. Instead you are trying to get the attention of your target audience members and, helps with their informational and and task-oriented needs. Through this, you build loyalty and trusting relationships with the audience you may have by their intertest, perspectives and, priorities. DO NOT talk about the priorities of your business. If you are only going to talk the priorities of your business, your audience is going to trust you at all. The goals of content marketing are brand awareness which is getting discovered by the right consumers. Then there is audience engagement, which is capturing the intertest of casual reader and nurturing them into subscribes. The next goal is lead generation. Lead generation is identifying and qualifying consumers who are most likely to become customers. Then there is driving loyalty, which is reatating your existing customers by increasing their positive perception of and satisfaction with your business. The last goal of content marketing is increasing sales and profitability. This is where closing deals, reducing your marketing cost, and opening a new revenue streams. There is five elements when it comes to content marketing. These 5 elements are purpose and goals, audience, unique brand story, processes and teams, and, measurement plans. Lastly, content marketing focus on why you are in the business, not what product or service you ate offering.