Purpose-driven marketing can be define as what a company does beyond the money they make and, how it can make their customers love better. The term purpose-driven marketing and be use interchangeably with the term cause-reflated marketing. Purpose-driven marketing goes beyond the company charitable giving and supporting the different causes the company may be supporting. One a example of purpose-driven marketing is the brand Patagonia. Patagonia is a brand that effectively use their marketing effort around cause that their customers can connect with deeply. Patagonia’s mission is to save the planet in the current climate crisis that is current happening.
Success in purpose-driven content marketing demands that you exude the right purpose-driven content marketing strategy in authentic, organic ways that brings benefit to everyone may be involved. Also, success purpose-driven content marketing must feel like an integral part of the brand, not a one time thing. An example of this would a company changing their company’s Facebook profile picture to cause-colored ribbon for a month or week. Then changing back to the normal profile picture next month.
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